Gate will bring an F1 spectacle to Hong Kong’s waterfront as part of a high‑profile 13th‑anniversary push that blends crypto marketing with motorsport glamour.
The crypto exchange — an official sponsor and exclusive crypto partner of Oracle Red Bull Racing — will parade a Red Bull Racing F1 car through Victoria Harbour and stage a week‑long “Racing the Future” exhibition and gala. Gate says the initiative aims to bring “top‑tier racing culture into urban landmark scenes” while boosting its visibility among local fans and global crypto users as exchanges compete for attention in Asia’s post‑ETF market.
What to expect
- Parade: The 2026 Red Bull Racing display car will travel a designated route around Victoria Harbour, offering close‑up views at high‑traffic waterfront spots.
- Exhibition: From April 18–24, Gate and Red Bull will host the free (capacity‑controlled) “Racing the Future” outdoor event at the K11 MUSEA promenade. Attendees can see the 2026 car, race equipment and driver gear tied to stars such as Max Verstappen and junior teammate Isack Hadjar. Organizers recommend pre‑registration for priority entry; hours are 10 a.m.–10 p.m.
- Programming: The show includes a 13‑year “milestone wall” chronicling Gate’s history, a new brand film, and interactive zones focused on racing engineering and speed aesthetics. April 20 will be partially closed to the public for a private activation linked to Gate’s anniversary.
- Private events: On April 20 Gate will hold a “Gate 13 Blue Carpet Ceremony” to formally unveil the F1 display car and spotlight its Red Bull collaboration. That evening the company moves to Rosewood Hong Kong for “GATE GALA 13,” an anniversary dinner where founder and CEO Dr. Han is slated to appear alongside 300+ guests from institutions, partners and influencers.
Background and market context
Gate’s Red Bull relationship stems from a 2025 multi‑year sponsorship that put the exchange’s logo on team cars, driver suits and pit equipment, taking over from a previous Bybit deal reportedly worth $150 million. The partnership has been a central element of Gate’s marketing playbook as it leans on elite sports exposure to boost trust and brand recognition.
The move fits a broader industry pattern: crypto exchanges from Binance to OKX have invested heavily in sports sponsorships and experiential events — from F1 to football — to rebuild visibility after recent market shocks. In hubs such as Hong Kong, these stunts often dovetail with conference weeks and public activations designed to pull digital assets further into mainstream culture.
For readers planning to attend: the outdoor exhibition is free but capacity‑limited, and pre‑registration is recommended for guaranteed access.
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