Morgan Stanley has flipped the switch on spot crypto trading for E*TRADE customers, letting eligible users buy, sell and hold Bitcoin, Ethereum and Solana directly from the brokerage platform. The service is delivered through a partnership with digital-asset infrastructure provider Zero Hash, and customers will be able to view their crypto positions alongside stocks and other investments in the E*TRADE interface.
Key details:
- Supported assets: Bitcoin (BTC), Ethereum (ETH), Solana (SOL).
- Custody: Digital assets are held in linked Zero Hash accounts — not on Morgan Stanley’s balance sheet.
- Fees: Trades will carry a 50-basis-point fee (0.5%).
- Transfers: Crypto transfer functionality (withdrawals/deposits) is expected to launch later this year.
“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, Head of E*TRADE. Chad Turner, head of Morgan Stanley Wealth Management Platforms, framed the move as part of the firm’s broader digital-assets strategy: “With the rollout of crypto trading on E*TRADE we're advancing our digital assets strategy and bringing new capabilities to clients in an integrated way.”
The launch arrives alongside a broader E*TRADE platform refresh that includes improved retirement-planning tools, fractional-share trading, an updated IPO Center and new features for active traders — positioning crypto as another integrated option for retail and wealth clients.
This rollout follows a string of crypto-forward initiatives from Morgan Stanley this year. In January the bank filed SEC registration statements for spot Bitcoin and Solana ETFs, signaling a push into branded crypto investment products. In April Morgan Stanley disclosed work exploring tokenization, tokenized money market funds and tax-management tools for digital assets, and it introduced a money market fund aimed at stablecoin issuers managing reserves under the GENIUS Act. Morgan Stanley first disclosed plans to add crypto trading to E*TRADE in September 2025; today's launch completes that promise by adding direct spot trading to the brokerage platform.
What this means: For investors who prefer a single dashboard for traditional and digital assets, E*TRADE’s integration is a convenience play — but custody via Zero Hash and the 0.5% trading fee are important practical considerations. Expect the platform to evolve further once transfer functionality and any additional asset support are enabled.
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