Coinbase rolls out SEC-registered AI advisor and new trading products as it pushes to become an “Everything Exchange”
Coinbase used its System Update event to unveil a broad slate of new products — led by an SEC-registered AI investment advisor — as the exchange accelerates its bid to move beyond crypto and build what CEO Brian Armstrong has dubbed an “Everything Exchange.”
Headline product: Coinbase Advisor
- Coinbase Advisor, described by Armstrong as one of the first SEC-registered AI investment advisors, can read a customer’s portfolio and account history and respond to plain-English prompts. “Speak to it in plain English to take action on your account. It will even prompt you with ideas you hadn’t thought of,” Armstrong said during the presentation.
- The advisor is designed to be interactive and actionable, not just informational.
Agentic trading: AI agents can act for you
- Coinbase also announced support for agentic AI workflows: users can connect external AI systems (examples given include ChatGPT and Claude), set trading rules, and permit AI agents to execute trades on their behalf.
- The feature aligns with a broader industry push toward “agentic finance.” This week Robinhood rolled out similar AI-powered account-management agents that auto-manage trading.
New markets and product expansions
- Stock options will launch this summer, with crypto options slated for later in the year.
- Coinbase plans perpetual-style stock index products that trade 24/7 — bringing the round-the-clock trading model common in crypto into equity-linked products, including availability to U.S. users.
- Time-based prediction markets will let traders bet on future price moves for assets such as Bitcoin, Ethereum, Solana, XRP and Hyperliquid, with contract lengths ranging from 15 minutes to one year.
Private markets and pre-IPO exposure
- Coinbase is expanding its pre-IPO perpetual contracts program after launching SpaceX pre-IPO perps prior to the company’s high-profile listing.
- Upcoming pre-IPO offerings will provide exposure to private technology companies, including OpenAI and Anthropic, before their shares are publicly tradable.
- These moves sit alongside Coinbase’s previously announced tokenized stock initiative, which the company says will represent one-for-one ownership backed by underlying shares (not synthetic instruments or IOUs).
Market reaction
- Investors greeted the announcements positively: Yahoo Finance data showed Coinbase shares climb to about $170 during the session and trade near $169.2 at the time of writing.
Why it matters
- The product slate highlights Coinbase’s strategy to fold traditional finance features into a crypto-native marketplace: AI-driven advice and agentic execution, 24/7 equity-linked products, prediction markets, and pre-IPO access all push the platform further into mainstream investing territory.
- The move also raises new questions about regulation, operational risk, and how exchanges will supervise AI agents acting on customer accounts — topics likely to draw attention as these products roll out.
(Reporting based on Coinbase’s System Update announcements and market data from Yahoo Finance.)
Read more AI-generated news on: undefined/news
