Grant Cardone is moving his real estate empire into the blockchain era.
The sales mogul and founder of Cardone Capital announced on X that his firm will tokenize its $5 billion portfolio of multifamily and commercial properties across the U.S. Cardone said the move is intended to provide investors with “collateral and liquidity in the secondary markets,” and that Cardone Capital wants to be a leader in tokenizing assets at scale.
Why it matters for crypto
- Tokenized real estate can convert ownership interests into blockchain-based digital tokens, potentially making record-keeping, trading and settlement faster and more transparent. For crypto investors, it offers another on-ramp to real-world assets that can sit alongside digital exposure.
- Cardone’s push comes after the firm began adding crypto to its balance sheet: the company bought 1,000 BTC in June and has said it plans to continue adding bitcoin as part of a longer-term strategy.
Opportunities and headwinds
Supporters argue tokenization could unlock liquidity for traditionally illiquid property investments and broaden investor access. But industry reports warn of hurdles: uneven regulation across jurisdictions and thin trading in secondary markets can blunt the practical liquidity benefits tokenization promises, according to an EY analysis.
Others in real estate are testing similar models. The Trump Organization has announced tokenized loan revenue tied to a Maldives resort project, while Barry Sternlicht — whose Starwood Capital oversees more than $125 billion — has said his firm is ready to tokenize assets but faces U.S. regulatory barriers.
The market outlook
Tokenized real estate is still a small segment today, but projections anticipate rapid growth. Deloitte has forecast that up to $4 trillion of real estate could be tokenized by 2035, with the market expanding at roughly 27% annually.
Bottom line
Cardone’s announcement is another signal that established property managers are looking to marry traditional assets with blockchain infrastructure. If Cardone Capital can scale tokenization while navigating regulatory and liquidity challenges, it could accelerate broader adoption — and offer crypto investors more direct access to real-world real estate exposure.
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