Trump Media and Technology Group (DJT), the company behind Truth Social, announced Wednesday it will issue a new digital token to shareholders through a partnership with Crypto.com — using the exchange’s Cronos blockchain to mint the asset.
Under the plan, which DJT says will launch in the coming weeks, shareholders will receive one token for each whole share they hold once the program goes live. Token holders may also be eligible for periodic rewards throughout the year, including potential perks or discounts tied to Trump Media products such as Truth Social, the Truth+ streaming service and Truth Predict.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” CEO and chairman Devin Nunes said in a company statement.
Donald Trump, the company’s majority owner, has publicly voiced pro-crypto views in 2025 — including comments in November about wanting the U.S. to become a “bitcoin superpower.” The token move appears to be part of a broader push to layer crypto incentives onto existing shareholder and user communities.
Markets reacted: DJT shares rose in pre-market trading to $12.97, up about 3.18% after the announcement. Crypto.com’s native token, CRO, initially jumped roughly 3.8% before giving back some gains.
Trump Media said it will provide additional details about the token distribution and mechanics in the new year, including eligibility, timing and any compliance or regulatory parameters.
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