Playnance moves global sports and esports betting fully on-chain with SOFTSWISS integration
Tel Aviv — Playnance announced it is bringing one of the world’s largest entertainment markets fully on-chain at scale by integrating SOFTSWISS Sportsbook, a leading iGaming technology provider. The partnership will give Playnance users access to more than 2.5 million live sports and esports events annually across its partner platforms — covering major leagues such as the NBA, Premier League and LaLiga, global esports tournaments, and a broad slate of regional and niche competitions.
The experience is scheduled to go live next week on PlayW3 and will roll out across additional platforms in the Playnance ecosystem. Playnance says the product enables seamless, real-time, gasless on-chain participation, allowing millions of users to engage live, predict outcomes, and play across thousands of events each day — all on a decentralized, non-custodial infrastructure.
Why it matters
- Scale and frequency: Playnance processes roughly 2 million on-chain transactions per day and will now channel high-frequency, real-world sports data into on-chain gaming at scale.
- Mainstream bridge: By reproducing familiar, real-time betting and prediction experiences on-chain, Playnance aims to lower barriers for Web2 users and accelerate mass adoption of Web3 entertainment.
- Market opportunity: The expansion targets a global sports and esports betting market valued at more than $150 billion.
Staking and token utility
In keeping with Playnance’s model, the launch includes a dedicated sports staking program: users can lock $GCOIN into the sports ecosystem and earn protocol-based rewards tied to on-chain activity. Playnance reports strong early interest across its ecosystem, with over 1.4 billion $GCOIN staked shortly after the staking program’s initial rollout.
Partner perspective
“We’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution,” said Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS. “This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency, and performance that simply hasn’t existed before in this category.”
Playnance CEO Pini Peter framed the move as part of a broader ambition to redefine digital entertainment: “With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale… Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning.”
Ecosystem snapshot
Playnance, founded in 2020, builds live, non-custodial on-chain products intended to onboard mainstream users. Its ecosystem currently includes more than 10,000 social casino games and “millions” of AI-powered prediction markets, all powered by $GCOIN. The SOFTSWISS integration represents a major step in expanding real-world content and increasing $GCOIN utility across the Playnance network.
The partnership signals a growing trend of traditional gaming infrastructure and sportsbook operators experimenting with on-chain architecture to deliver higher transparency, faster settlement, and new token-driven incentive models to mainstream audiences.
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